Anytime I meet with a client, I ask them what it is that they want. As a Designer, we need to understand and know what it is our clients are looking for and their expectations. A while back, someone I deeply respect and admire in our industry sat me down at lunch and asked me what I wanted in my career. It was a profound moment. She asked tough questions. Did I want fame, was I willing to miss all those important moments in my children's world, did I really "get" what it would take to create the career I thought I wanted. It was a wake up call for me. You see, I had a mission statement, I had my business plan, I had my projections and even the course I thought I would take all plotted out yet, I had somehow missed the point....what did I want?